About TBD Sports Management
We are a young but forward thinking sports management and consultancy company set up by Ms Eby Chiago Azuka Emenike (A.K.A The Black Doll) under parent company TBD Management Ltd. Inspired by her years of event managing and consulting she decided to focus her skills on the world of football. After receiving her player agent license from the English Football Association in 2010, she founded TBD Management.
Eby was born in Leeds, United Kingdom, but moved to Eastern Nigeria with her family at the tender age of six. She spent approximately eight years in Nigeria before returning to the UK to complete her high school education. Her creative imagination greatly influenced her decision to pursue a degree in Chemical Engineering at the University of Leeds. This led to a career path in plant management and engineering.
Whilst at University, Eby teamed up with a couple of schoolmates and set up Positive Image (PI) Entertainments – a small event management company which organised club nights for students. After university Eby left the university life behind and focussed on her professional career.
In 2007, Eby and a business partner set up another company, Pure Persona PR to help promote International African players and assist them in giving something back to their communities. Pure Persona was inter alia, responsible for setting up charities for footballers in their home countries; and organising community football matches.
In 2009, Eby developed a keen interest in helping young African players. In TBD Sports’ first year of operation, Eby directly challenged many of the misconceptions of African football on and off the continent. Many players were unknowledgeable of their rights, represented by unlicensed agents and other personal challenges that stemmed from cultural and even depressed financial situations. Some young players have since reaped the benefits of free advice, proper representation and also an ‘international standard’ of quality healthcare locally.
More recently, Eby has focussed on the protection of young African football players who are being misled into paying fake agents large sums of money in exchange for fake trials in top European clubs. She is currently working on an educational awareness campaign dubbed 'The STAR Project' to help spread the word and warn unsuspecting players and their parents of the dangers.
Having seen the financial state and poor facilities of some of the clubs in Africa, Eby developed a passion for bringing money and new ideas into African Football. She demonstrated this by initiating a partnership between Sunderland AFC, England and Asante Kotoko, Ghana which encourages a ‘technology’ transfer.
Eby believes that Africa produces a lot of football talent but because a lot of clubs (especially the small ones) are not aware of their financial entitlements, players leave Africa to Europe with very little to show for it in their home countries and no real incentive for African clubs to keep nurturing more young players. With this in mind, Eby has been working with African clubs and Football Associations, educating and re-educating them on the FIFA ‘training’ and ‘solidarity’ compensation; and the importance of re-investing some of the money back into youth development. She has assisted a number of clubs in claiming money for the training of players from European clubs.
Eby, who is fluent in English and Igbo, is currently studying law which she hopes will assist with the work she is doing to improve African football.